Monday, June 01

Presiding Over Mugabe’s Burial An Honour Mnangagwa May Never Get.

ven in death, former Zimbabwean president Robert Mugabe remains an Achilles’ heel for his successor Emmerson Mnangagwa’s legitimacy.

Since 1977, Mnangagwa has been on Mugabe’s side – first as his assistant, then as a body guard and then as a trusted minister from 1980, only to leave cabinet between 2000 and 2005, when he lost in parliamentary elections.
Still, Mugabe kept him on the political radar as speaker of parliament, despite Mnangagwa plotting with Jonathan Moyo to effect “leadership change” in the Zanu-PF that would have resulted in a palace coup to remove Mugabe through the infamous Dinyane Declaration in Tsholotsho, Matabeleland North.
Despite spending all these years as allies, in his last days in office last year, Mugabe passed a vote of no confidence in Mnangagwa when he regularly claimed that no one among his lieutenants had leadership qualities.This was followed by what became a Zanu-PF slogan: “There’s no vacancy in the presidium.”
An impatient Mnangagwa would later be fired from the government, before briefly fleeing the country.His response to being fired was a military coup. Having worked with Mugabe for years, it was not a hard move, but it was a play that broke up their relationship for life.Now, for Mnangagwa, presiding over the funeral wake and burial of a man he knew so well would be an honour.Mugabe’s burial was provisionally planned for Sunday – coincidentally falling on Mnangagwa’s 77th birthday.

The event is expected to take place at the National Heroes Acre in Harare. Deputy information minister Energy Mutodi was less than diplomatic when he declared that Mugabe would be buried there, while presidential spokesman George Charamba told journalists that the date and location for the burial had not yet been set.

Mugabe’s family was having none of that, however. “President Mugabe’s wishes on his final resting place must be respected – irrespective of the desires and wishes of any politician, no matter what lofty positions or office they think they occupy,” said Mugabe’s nephew Patrick Zhuwao in a statement.

Zhuwao also hinted that he was not allowed access to Mugabe’s corpse in Singapore to pay his last respects this week.To show how much Mnangagwa still needs Mugabe’s endorsement, even in death, the president had a meeting with the leadership of the Gushungo clan – Mugabe’s tribesmen – on Tuesday about the burial arrangements. Sources said the meeting was to convince them to consider a Heroes’ Acre burial.

After the meeting, Charamba said the government was working closely with the family but no date or place of burial was mentioned because it was still a point of contention.
“The delegation pledged full support to government arrangements and programmes, which are being drawn up and executed in close consultation with the family of the departed,” said Charamba.

Political scientist Dr Ibbo Mandaza told TimesLIVE that the main reason for Mnangagwa to push for centre stage at Mugabe’s burial was because he wanted to give the impression that there was no rift between the two.“It’s simply a move to try to tell the world that there was no coup, Mugabe resigned on his own and left power to the younger leader,” he said.
To date, however, no one knows where Mugabe’s resignation letter is. As a result, assistant clerk of parliament Johannes Gandiwa was fired.

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Best Email Marketing Platforms for Small Business Growth in 2026

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What to Look for in an Email Marketing Platform

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Choosing the right platform can feel overwhelming, especially with so many options available. However, focusing on a few key features can help you make the best decision.

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1. Ease of Use

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A good platform should be easy to navigate, even if you have no technical experience. Drag-and-drop editors and ready-made templates can save time and simplify the process.

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Automation allows you to send emails based on user actions, such as signing up for a newsletter or making a purchase. This helps you stay connected with customers without manual effort.

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The ability to segment your audience and send targeted messages is crucial for improving engagement. Personalized emails often perform better than generic ones.

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Understanding how your campaigns perform is essential. Look for platforms that provide detailed insights into open rates, clicks, and conversions.

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Your email platform should integrate with your website, CRM, and other marketing tools to create a seamless workflow.

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Popular Email Marketing Platforms for Small Businesses

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Several platforms stand out for their features and ease of use. Many small businesses rely on tools like Mailchimp for its beginner-friendly interface and automation features. Others prefer Constant Contact for its strong customer support and templates, or ConvertKit for its focus on creators and content-driven businesses.

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Each platform has its strengths, so the best choice depends on your specific needs and goals.

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How Email Marketing Helps Small Businesses Grow

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Email marketing supports business growth in several ways. First, it helps you build relationships with your audience. Regular communication keeps your brand top of mind and encourages repeat business.

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To get the most out of your email marketing efforts, it’s important to follow proven strategies.

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Write Engaging Subject Lines

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Your subject line is the first thing recipients see. A compelling subject line increases the chances that your email will be opened.

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Focus on providing value rather than overwhelming readers with too much information. Clear, concise content performs best.

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Use Strong Calls to Action

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Every email should have a purpose. Whether it’s visiting your website, making a purchase, or signing up for a service, guide your readers with clear calls to action.

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Test and Optimize

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Experiment with different formats, subject lines, and send times to see what works best for your audience.

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Common Mistakes to Avoid

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One common mistake is sending too many emails, which can lead to unsubscribes. On the other hand, sending too few emails can cause your audience to forget about your brand. Finding the right balance is key.

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Another mistake is neglecting mobile optimization. Many users check emails on their phones, so your emails should be easy to read on smaller screens.

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How to Get Started

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Getting started with email marketing is easier than ever. Begin by choosing a platform that fits your needs and budget. Next, create a simple signup form on your website to collect email addresses.

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Focus on building your list organically by offering value, such as discounts, useful content, or exclusive updates. Once you have subscribers, start with a welcome email and gradually build your campaign strategy.

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The Future of Email Marketing

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Email marketing continues to evolve with advancements in technology. Artificial intelligence is making it easier to personalize content and optimize campaigns. Automation is becoming more sophisticated, allowing businesses to create highly targeted customer journeys.

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As these trends continue, businesses that invest in email marketing will be better positioned to connect with their audience and drive long-term growth.

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Final Thoughts

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Choosing the best email marketing platform for small business is an important step toward building a successful marketing strategy. With the right tools and approach, email marketing can help you connect with customers, increase sales, and grow your business over time.

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The key is to stay consistent, focus on providing value, and continuously improve your campaigns. When done right, email marketing becomes one of the most powerful tools in your business toolkit.

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Marketing professionals recommend using trusted email marketing platforms, automation tools, and data-driven strategies to ensure consistent engagement and long-term business growth.

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Technology continues to reshape how businesses operate, making it essential to invest in scalable and efficient solutions. From CRM systems to automation platforms, the right tools can streamline operations, improve customer engagement, and increase profitability.

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