Sunday, May 31

Zimbabwe losses after a devastating fire broke out and reduced property worth thousands of dollars to ashes.

SCORES of traders at DST Home Industry in Gweru are counting their losses after a devastating fire broke out and reduced property worth thousands of dollars to ashes.

Although authorities are yet to ascertain the cause of the inferno, an eyewitness’s account points to a suspected electrical fault.

 

 

 

 

“I was working on my station when I heard a spark the shade where the fire started. It looks like there was a short circuit and what transpired later was quite scary. The form rubbers were burning like paraffin and so were the asbestos. We tried to put out the fire, but the power was just too much. The fire was eventually put out by the fire brigade team.  It was something that disrupted our work here as we are waiting for the quantification of the losses for us to start again,” an eyewitness, Mr Moses Mupakurirwa narrated.

 

 

 

 

For traders, the inferno has destroyed their source of livelihoods.
“The incident is still fresh on my mind. It is very difficult to think that we have been left with nothing here. I tried to retrieve some of the wares but the fire was just too much. I had been given a contract by a local school where I was making 20 desks and only one desk survived the fire. It is hard to understand, but it is what it is,” one trader said.

 

 

 

 

 

“The confusion that was brought by this fire made us fail to even call the fire brigade on time. I am sure they were called in by the workers at N Richards, as we were left dumbfounded by the fire. Up to now, we are still in a state of shock.  We are saying well-wishers should now intervene,” another weighed in.

 

 

 

“It is difficult to realise that we had managed to set up a place to survive. We were hopeful of growing our small businesses, but today, it is a pity that all is gone just like that. We are now poorer following this inferno,” a trader said.

The government called on the Small to Medium Enterprises sector to be organised and get the necessary licensing for them to get the support in times of crisis.

 

 

 

 

“It is a pity that we have a situation like this on our people who are trying to earn an honest living. They have indeed experienced some losses here and it is quite disturbing. We are with them at this critical juncture,” Midlands Minister of State for Provincial Affairs and Devolution, Hon Owen Ncube said.

 

 

 

 

“We are very grateful to the Central government for providing us with the fire tenders, which were critical in putting out the fire during the unfortunate incident. The traders should get the necessary licensing so that they get the necessary support at the click of their fingers. You will realise that most of those who lost their wares are not registered, which makes it difficult for them to get the necessary compensation,” the Mayor of Gweru City, Councillor Martin Chivhoko added.

 

 

 

 

The Gweru inferno comes barely a month after fire gutted the Glen View area eight home industry in Harare, destroying people’s properties, thereby renewing debate on the need for traders to insure their products.

  • Share:

Info News

Best Email Marketing Platforms for Small Business Success

Why Email Marketing Remains Powerful

rnrn

Email marketing continues to deliver strong results for businesses seeking affordable and effective digital marketing strategies. Despite the growth of social media platforms, email remains one of the highest-converting marketing channels available.

rnrn

Businesses use email campaigns to promote products, build customer relationships, increase website traffic, and generate repeat sales. Modern email marketing platforms now include advanced automation tools, analytics systems, and audience segmentation features that improve campaign performance significantly.

rnrn

Small businesses especially benefit from email marketing because it provides direct communication with customers without requiring massive advertising budgets.

rnrn

Features Businesses Should Look For

rnrn

Choosing the right email marketing platform requires careful evaluation of features, pricing, and scalability. Drag-and-drop email builders simplify campaign creation for beginners while automation workflows improve efficiency for growing businesses.

rnrn

Audience segmentation tools allow businesses to send personalized messages based on customer interests, purchase behavior, or demographics. Personalized campaigns often generate higher open rates and better customer engagement.

rnrn

Businesses should also prioritize platforms offering strong analytics dashboards, A/B testing tools, and customer relationship management integrations.

rnrn

The Importance of Email Automation

rnrn

Email automation helps businesses communicate consistently without manually sending every message. Automated welcome emails, abandoned cart reminders, product recommendations, and customer follow-ups improve engagement while saving time.

rnrn

Automation also improves customer experiences by delivering relevant information at the right moments. Companies using automated email strategies often see higher conversion rates and stronger customer loyalty over time.

rnrn

Final Thoughts

rnrn

Email marketing remains one of the most effective digital marketing tools for businesses seeking growth and customer retention. Affordable pricing, strong return on investment, and advanced automation features make modern email platforms valuable business assets.

rnrn

Companies that invest in quality email marketing strategies can strengthen customer relationships, increase revenue, and improve long-term brand visibility in competitive markets.

rn

Mass Tort Lawyer vs Class Action Lawyer: What Is The Difference?

Many people confuse mass torts and class actions. Both involve many people harmed by similar conduct, but they are not the same. A mass tort lawyer or class action lawyer can explain which type of case may apply.

rnrn

In a class action, many people are treated as one group. The claims are usually similar, and one case represents the class.

rnrn

In a mass tort, many people may be harmed by the same product or company, but each person’s injuries may be different. Cases may be handled individually while still being coordinated together.

rnrn

Mass torts often involve dangerous drugs, medical devices, toxic exposure, defective products, or environmental harm.

rnrn

Class actions may involve consumer fraud, data breaches, wage claims, or defective products where damages are similar.

rnrn

Choosing the right legal path matters. A lawyer can review your facts and explain whether your claim fits a class action, mass tort, or individual lawsuit.

rn